We, as it turns out, are in a race with PR to the end of civilization. It goes a little like this: they keep coming up with more obstinately dumb ways to promote games and, since we too are dumb, we fall for it and write about it. Then they get dumber and we have to write about it harder. And so on.So we're going to do our part and tell you that 2K Games is offering free haircuts to gamers in the UK to entice them to check out Mafia II (full details after the jump). But we do so with the understanding that we're propagating a cycle that terminates with "Hurl Your Feces at Halo 4 as You Screech in Delight" in the not-too-distant future.
So, sorry. For that.
(P.S. The title of the press release literally includes the phrase "Invite You To Become A Mane Man." We didn't add that.)
Continue reading See Mafia 2 and get ... a haircut
See Mafia 2 and get ... a haircut originally appeared on Joystiq on Fri, 27 Aug 2010 02:00:00 EST. Please see our terms for use of feeds.
If you're a single male hoping to have some casual sex with a large group of PAX attendees you have, tragically, waited too long. Couples, on the other hand, are still encouraged to break out the Mana-brand personal lubricant, head over to 
If you've not experienced the robot combat of 
We talked about it around the office and decided today's the day you have to get excited about Shu Takumi's 
In what's probably the manliest edition of the Joystiq Podcast yet, we've got all the shower remodeling news you CRAVE. As if that weren't enough (and it is, you know) we've got Scott Pilgrim vs. the World, Monday Night Combat and, for reasons that are still unclear, Halo 3: ODST.
There's a lot to process in the debut trailer and screens for 
Joystiq: How did your company get started?
If Guybrush's 
With the slim details we have about Ubisoft and Eric Chahi's "
Japanese studio 
While last night's gown-infused 
For fans of 
You, like ourselves, may have noticed a gnawing curiosity in 
The iPhone App Store is littered with small-minded games. Sure, they may be fun, but they're far too often devoid of any real, long-lasting appeal. Sketch Nation Shooter is more than just the antithesis of those games ... it's the antidote.
Thanks to a since-deleted Tweet from the skateboarding mogul himself, the name Tony Hawk: Shred has been making the rounds as the rumored title for the next game in the venerable skating series. Now, Activision's made it official, telling us, "We can confirm we've given a name to the next Tony Hawk game - Tony Hawk: SHRED, and more details will be revealed in the coming months."
Of all the canned games that we wish could see the light of day, the 3D update of Vectorman for PS2 is at the top of the list. ... Okay, maybe he's not at the top of the list, but he could probably walk there. ... Not walk, but it would be a short drive. So, as you've likely gathered, it's with a mountain of measured enthusiasm we present these recently unearthed 
Do you remember the last time you fell in love with a game? I don't mean "really liked," I don't mean "played a ton," I mean loved.
You know those mini-stage shows at amusement parks that are chock-full of budding young actors and actresses just biding their time until their big break except oh wait they're in Ohio? This summer, if you're at any Cedar Fair park, you'll have to work extra hard to avoid a similar sort of "attraction": Rock Band Live.
Several old hands from Sony, Crystal Dynamics, Sega, and Capcom have unveiled their newest project, Wii-focused developer 
![BioShock 2 [PC, PS3, 360]](http://www.blogcdn.com/www.joystiq.com/media/2010/02/bioshock-2-big-sister_thumbnail.jpg)
